Strayer BUS 463 Quiz 8 Answers

Strayer BUS 463 Quiz 8 Answers

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Strayer BUS 463 Quiz 8 Answers

1. Two of the most effective entrepreneurial marketing tools around, because they do not cost the company any money, are word-of-mouth and ____.

2. __ is a set of decisions about a product's position in the marketplace

3. ___ combine(s) technology, training, and business strategy in a system for gathering and using information on current and prospective customers.

4. The ____ paradigm describes a statistical phenomenon where niche markets, when aggregated, account for a significant portion of total sales in some consumer sectors.

5. On average, a customer will see an ad ____ times before actually purchasing the product

6. The term ____ refers to a customer's perceived preference for, and evaluation of, product attributes, attribute performances, and consequences arising from use that facilitates (or blocks) achieving the customer's goals and purposes in use situations.

7. ___ generally employs a pull strategy, focusing on non-price benefits and targets end-users.

8. ___, such as banner exchange programs, is/are strategic partnerships intended to increase website traffic.

9. A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____.

10. About 30,000 new consumer products launch each year and ____ percent of them fail, primarily because they don't meet customer needs.

11. ____ marketing mimics the elaborate marketing strategies of larger companies but allows the entrepreneur to save valuable time and money.

12. ___ can be thought of as a bundle of ____ benefits that a company is providing to its customers, and these benefits reflect the company's core values.

13. The American Marketing Association defines ____ as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct" from other sellers.

14. Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others.

15. The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____.